Blog
Practical articles on GEO: how AI assistants choose businesses and what you can do to get mentioned.
3 November 2026
Google AI Mode: what is it and what does it mean for your business?
Google AI Mode is a conversational way of searching with AI, inside Google. What it is, how it differs from AI Overviews and Gemini, and how to improve the chance that your business is mentioned in it.
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31 October 2026
Prices on your website: why AI then recommends you more often
Customers increasingly ask AI what something costs. Why prices or price indications on your website help with AI recommendations, and how to show them clearly, even if you work with quotes.
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28 October 2026
AI visibility for B2B and industry: how buyers and engineers find you
Buyers and engineers increasingly ask AI which suppliers are suitable. Which content helps manufacturers and technical suppliers get mentioned, and why trade media and industry directories matter.
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24 October 2026
AI confuses your business with another: causes and solutions
Does ChatGPT give the address of another business, or does AI “correct” your name? Why AI mixes up businesses with similar names, how to check it and what you can do about it.
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21 October 2026
Just started: how to make a new business visible in AI
A new business is not mentioned by ChatGPT or Gemini straight away. What you can realistically expect, which steps to take in which order and why you should measure from day one.
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17 October 2026
IndexNow and Bing: how to get found faster, by AI too
Bing matters more for AI than many people think. What IndexNow is, how to set it up and how to use Bing Webmaster Tools to get new pages found faster.
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14 October 2026
What is an LLM (Large Language Model)? A guide for businesses
ChatGPT, Gemini, Perplexity and Claude run on LLMs: large language models. How an LLM works, how it picks which businesses to mention and how to respond.
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14 October 2026
GEO vs SEO: what is the difference and do you need both?
GEO vs SEO: SEO helps you rank in Google, GEO helps AI assistants mention you. Learn how they differ, where they overlap and where to start for your business.
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14 October 2026
How to get mentioned in ChatGPT: a step-by-step plan for businesses
Want to get mentioned in ChatGPT? Follow this step-by-step plan: from allowing crawlers and a clear website to reviews, mentions and measuring every week.
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13 October 2026
Perplexity for businesses: how it picks sources and how to get in
Perplexity shows its sources with every answer. Learn how Perplexity picks those sources and what your business can do to appear in its answers and citations.
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13 October 2026
How to measure whether AI mentions your business (and why checking once is not enough)
Quickly asking ChatGPT yourself gives a distorted picture. These are the four numbers that do matter: visibility, position, share of voice and sources.
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12 October 2026
Google AI Overviews: what they mean for your business and traffic
Google AI Overviews put an AI answer above the search results. Find out what that means for your traffic and how to make sure your business gets mentioned in them.
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11 October 2026
Allow AI crawlers in robots.txt: GPTBot, ClaudeBot and more
Which AI crawlers should you allow in robots.txt? A clear guide to GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot and Google-Extended, with an example file.
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10 October 2026
Which questions do customers ask AI? How to choose the right prompts
Which questions do your customers ask ChatGPT and other AI? Here is how to choose the prompts you measure, from customer calls to search terms, in five practical steps.
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9 October 2026
Share of voice in AI: what it is and how to calculate it
Share of voice in AI shows how often AI mentions you compared with your competitors. Here is how to calculate it, with an example and how it differs from visibility.
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8 October 2026
Writing content AI cites: 8 practical writing rules
Writing content AI cites starts with clear answers. These 8 writing rules help you create pages that ChatGPT, Gemini and Perplexity can easily understand and quote.
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7 October 2026
Your about page: how to build trust with customers and AI
A strong about page builds trust with customers and AI. Learn how to show experience, expertise and trustworthiness (E-E-A-T) with concrete facts instead of fine words.
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6 October 2026
Service area pages per town: how to do them right
Service area pages per town help customers and AI see where you work. Here is how to build them properly, with unique content for each town and no duplicate content.
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6 October 2026
7 things you can do on your website today to get mentioned by AI more often
A practical checklist: from structured data and an FAQ page to opening your site to AI crawlers. Most points take an afternoon.
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5 October 2026
Online store AI visibility: product information AI understands
Want ChatGPT and Perplexity to recommend your products? Here is how to build product and category pages that AI understands, with practical steps for your online store.
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4 October 2026
Wikipedia and Wikidata: do they shape AI answers about your business?
Do Wikipedia and Wikidata affect what AI says about your business? An honest answer: when they matter, why most small firms should skip them and what to do instead.
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3 October 2026
Reddit, forums and social media: do they count for AI recommendations?
Do Reddit, forums and social media count for AI recommendations? Learn how AI uses these conversations and how to take part honestly, without spam or fake accounts.
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2 October 2026
Why does AI give a different answer every time?
Why does AI give a different answer to the same question each time? Learn which factors play a role and why you should measure AI visibility across questions and weeks.
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1 October 2026
AI visibility for healthcare and municipalities: get the facts right
Does AI give the right facts about your healthcare provider or municipality? Learn how to improve AI visibility with up-to-date pages, clear facts and regular checks.
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30 September 2026
Local press and PR: get mentioned in sources AI trusts
Local press and PR help AI recognise and recommend your business. Here is how to get real news into regional media, trade titles and lists that AI often reads.
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29 September 2026
How does ChatGPT choose which businesses to recommend?
Why does AI mention your competitor and not you? We explain where AI assistants get their information and which signals count.
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27 September 2026
Multilingual website and AI: get found in English too
A multilingual website helps AI recommend your business in English as well. Learn how to set it up with separate URLs, hreflang, proper translations and English prompts.
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24 September 2026
How long does GEO take to show results?
How long does GEO take to work? An honest answer: what you can expect week by week and month by month, and why live search moves faster than an AI model's training data.
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22 September 2026
What is GEO (Generative Engine Optimization) and why does it matter for local businesses?
More and more customers ask ChatGPT, Gemini, Perplexity or Claude to recommend a business. GEO makes sure you are in that answer. Here is what it is and how it differs from SEO.
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20 September 2026
Offering GEO as an agency: how to turn it into a service
Want to offer GEO as an agency? Here is how to turn AI visibility into a clear service, with a baseline, a fixed set of questions, concrete tasks and reports clients get.
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17 September 2026
A 30-day plan to improve your AI visibility
This 30-day plan helps you improve your AI visibility step by step. Concrete tasks for each week: measure, improve your website, build outside sources and measure again.
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15 September 2026
Why reviews weigh so heavily in AI recommendations (and how to get more)
AI assistants do not just read your rating, but also what customers write. Here is how to get more and better reviews, in the places AI looks.
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8 September 2026
Your Google Business Profile: the foundation for visibility in AI answers
Your Google Business Profile is an important source about local businesses for many AI assistants. Get the most out of it with this checklist.
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1 September 2026
llms.txt: what is it and how do you make one for your business?
An llms.txt is a short text file that tells AI models who you are and where your key information is, in one go. With an example you can copy.
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25 August 2026
Structured data for local businesses: a practical example
With a small piece of schema.org code you tell search engines and AI exactly who you are, where you are and what you do. Including an example to copy.
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18 August 2026
How to write an FAQ page that AI assistants like to cite
People ask AI questions, so give answers. With this approach you write an FAQ page that helps customers and makes it more likely AI mentions you.
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11 August 2026
Mentions on other sites: how to get into the sources AI cites
AI assistants trust what others say about you more than your own website. Here is how to find the sources that count and get into them.
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4 August 2026
Why does AI mention your competitor and not you? 6 common causes
You have been in business for years, have happy customers, and still ChatGPT only names the competitor. These are the six causes we see most often, with the fix.
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28 July 2026
AI gives wrong information about your business. Now what?
An old address, wrong opening hours or a service you do not offer: AI assistants sometimes get it wrong. Here is how to trace the source and correct it.
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24 July 2026
What is an AI visibility score? How to read it and what counts as “good”
An AI visibility score shows how often ChatGPT, Gemini, Perplexity and Claude mention you for your customers’ questions. How it is calculated, how to read it and how to decide what a good score is.
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21 July 2026
Citations in AI answers: being mentioned or being cited?
AI assistants mention businesses and cite sources. Those are not the same thing. What citations and citation share are, the difference between onsite and offsite sources and how to appear as a source more often.
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17 July 2026
Tracking brand mentions in AI: how to keep track of whether AI mentions you
Do ChatGPT, Gemini, Perplexity and Claude mention your business? How to track brand mentions in AI, manually or with a tool, how often to measure and what to look for.
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14 July 2026
Sentiment in AI: how does AI talk about your brand?
Being mentioned is one thing, but what does AI actually say about you? What sentiment in AI answers is, how to check the tone and the pros and cons yourself and how to improve the picture.
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10 July 2026
Getting mentioned in Gemini: how Google’s AI recommends your business
Gemini is Google’s AI assistant and leans heavily on the Google ecosystem. How Gemini builds its answers, what role your Google Business Profile plays and what you can do to get mentioned more often.
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7 July 2026
Getting mentioned in Claude: how Claude uses sources and how to stand out
Claude by Anthropic is used more and more for advice and research. How Claude searches, how it picks sources and how to improve the chance your business gets mentioned.
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3 July 2026
Microsoft Copilot and your business: how to become visible through Bing
Microsoft Copilot gets current information from Bing. That is why Bing Webmaster Tools and Bing Places matter. How to make sure Copilot knows and mentions your business.
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30 June 2026
Grok, DeepSeek, Meta AI and Mistral: does your business need to be visible there too?
Besides ChatGPT, Gemini, Perplexity and Claude, there are more and more AI assistants. What are Grok, DeepSeek, Meta AI and Mistral, and how do you decide where to spend your time?
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26 June 2026
AI shopping: how to get your products into AI recommendations
AI assistants increasingly show products with price, photo and reviews. What is AI shopping, how does AI choose products and what does your online store need to sort out?
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23 June 2026
AI agents that search for customers: what does agentic search mean for your website?
AI agents increasingly search, compare and book on behalf of customers. What is agentic search and how do you prepare your website for visitors that are not human?
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19 June 2026
Prompt volumes: how often is a question asked to AI?
Google has search volumes, ChatGPT and Gemini do not really have them yet. Why prompt volumes are hard to measure and how to still choose the right questions to track.
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16 June 2026
Prompts with personas: phrasing questions per target group
A student, a family and a business customer ask AI different questions and get different answers. How to create personas and write prompts per target group.
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12 June 2026
Content gap analysis for AI: which topics are you missing?
Does AI mention your competitor but not you? Often the cause is a content gap: a question you have no good answer to. How to find and close those gaps, step by step.
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9 June 2026
Listicles and comparisons: why AI cites them so often
For questions like “best X in Y” or “X or Y?”, AI often cites listicles and comparison pages. How to get included and how to make an honest, useful one yourself.
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5 June 2026
Content calendar for GEO: what to publish and when
A content calendar for GEO helps you get mentioned by AI more often, step by step. Includes an example plan per month and per quarter you can use straight away.
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2 June 2026
E-E-A-T and AI: how to show experience and trust
E-E-A-T stands for experience, expertise, authoritativeness and trust. Why these signals also shape whether AI assistants mention you, and how to strengthen them.
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29 May 2026
Entities: how AI understands who you are
AI does not see your business as loose words but as an entity: a recognisable ‘thing’ with properties. How to help AI recognise you and connect the dots.
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26 May 2026
Consistent business details online: a NAP checklist for AI
Name, address and phone number the same everywhere: that is NAP consistency. Why AI assistants care and a checklist to get your directory listings in order.
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22 May 2026
AI crawlers in your server logs: how to see whether AI visits your website
GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot: AI crawlers leave traces in your server logs. How to recognise them, check your log files and read what it means.
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19 May 2026
GEO glossary: 38 AI visibility terms explained
From agentic search to zero-click: the key terms in GEO and AI visibility, in alphabetical order and explained in plain English.
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15 May 2026
Choosing a GEO tool: what to look for
An AI visibility tool measures whether ChatGPT, Gemini, Perplexity and Claude mention you. These criteria help you choose: models, real questions, frequency, competitors, citations, advice and price.
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12 May 2026
Tracking competitors in AI: see who ChatGPT and Gemini recommend
Which competitors does AI mention when customers ask for advice? How to track competitors in ChatGPT, Gemini, Perplexity and Claude, spot new players and learn from their approach.
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8 May 2026
GEO KPIs: which numbers should you report on AI visibility?
Which KPIs do you use for GEO and how do you report them to management or clients? The key numbers, how often to share them and an example report structure.
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5 May 2026
Measuring AI traffic in Google Analytics 4: see visitors from ChatGPT
How many visitors reach your website via ChatGPT, Perplexity or Gemini? How to use the new AI Assistants channel in Google Analytics 4, create your own channel for all AI traffic, and what the limits are.
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1 May 2026
Zero-click search and AI: what does it mean for your visitors?
More and more people get their answer without clicking through to a website. What zero-click search is, what it means for your visitors and why being mentioned matters more.
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