Offering GEO as an agency: how to turn it into a service

As a marketing agency, you turn GEO into a service by combining three things: measuring how often AI assistants mention your client, improving what influences those mentions and reporting on it regularly. Your clients are often already asking: "Do we actually show up in ChatGPT?" With a fixed approach you can give them an honest, measurable answer.

Why clients are asking for it

More and more people put their questions to ChatGPT, Gemini, Perplexity or Claude instead of only to Google. Business owners notice this. They try a question themselves, see a competitor mentioned and not themselves, and then they turn to their agency.

That is an opportunity for you. Much of the work fits what you already do: content, SEO, local search and PR. What is new is measuring AI answers and turning those measurements into actions. Read what GEO is if you want to bring your colleagues up to speed.

Step 1: start with a baseline

Begin every project by measuring the current situation. Work with the client to put together a set of questions that real customers would ask. A landscaping company in Amersfoort could track questions like:

• "Which landscaper in Amersfoort is good for a small city garden?"
• "Who installs green roofs in the Utrecht region?"
• "Affordable garden designer in Amersfoort"

Track a few competitors as well. That way you see not only whether your client is mentioned, but also who is mentioned instead. Which questions customers ask AI explains how to build a good set.

Step 2: build a concrete action plan

A measurement on its own is not a service. Link the results to tasks you can actually carry out, such as:

• Service pages that clearly state what the business does and where
• An FAQ that answers the questions you are tracking
• Structured data using schema.org
• A complete Google Business Profile
• A plan for reviews and mentions on other websites
• A robots.txt check, so AI crawlers are not blocked by accident

Rank the tasks by impact and effort, so the client sees progress quickly.

Step 3: pick a fixed measuring schedule

AI answers vary from one try to the next, so a single measurement tells you little. Track the same questions every week or more often. After a few weeks a trend appears, and that trend is what you want to show in client meetings.

Be honest about how long it takes. Results rarely show up within a few days. Explain the difference between live search and training data, so expectations stay realistic.

Step 4: report in plain language

Clients want to know whether things are improving. Keep your report simple:

1. How often were we mentioned, and how does that compare to last month?
2. Which competitors are mentioned more often?
3. What did we do?
4. What are we doing next?

Avoid promises like "guaranteed top spot in ChatGPT". Nobody can deliver that.

Step 5: package it as a service

You can sell GEO on its own or add it to an existing SEO or content package. Many agencies choose a fixed monthly fee that covers measuring, reporting and a set number of hours for improvements. A one-off scan with an advice report works well as an entry point.

It helps a lot if you can follow several clients from one place. With the HelloGeoLabs Agency plan you track up to 5 websites with 250 questions in total, twice a week. After every run you receive a PDF report by email that you can use in client meetings. See pricing for all plans.

Getting started

Want to see how this works in practice? The page GEO for agencies shows how agencies use HelloGeoLabs. Or try it first with one client through the free AI visibility check.