Generative Engine Optimization
GEO tracking
Measure every week how often ChatGPT, Gemini, Perplexity and Claude recommend your business. Track your main competitors at the same time and see who gets named instead of you, and what changes week by week.
We measure in the four biggest AI assistants
- ChatGPT
- Gemini
- Perplexity
- Claude
Through their official APIs, with web search on. The same questions every week, so you see an honest trend.
What is GEO tracking?
GEO tracking is systematically measuring your visibility in the answers of generative AI: the large language models (LLMs) behind ChatGPT, Gemini, Perplexity and Claude. Just as rank tracking follows your position in Google, GEO tracking follows whether these AI assistants mention your business for the questions your customers ask.
Because AI answers vary per request and per model, one single test says little. Only by asking the same questions regularly do you get a reliable picture and a trend.
What exactly do we measure?
- Visibility: the share of answers that mention you
- Position: where you are named among other businesses
- Competitors: how often they are mentioned, your share of voice and how that changes week by week
- Sources: which websites AI cites on your topic
- Differences per model: ChatGPT, Gemini, Perplexity and Claude separately
Competitor tracking
Track your competitors, week by week
You do not just want to know how often AI mentions you, but also who gets recommended instead. That is why your dashboard also tracks your main competitors. Every measurement shows where they stand and what has changed.
Share of voice
vs. previous measurement
- Haagse Installatie 38% ▲ +2
- You 34% ▼ -2
- Loodgieter Centrum 18% ▼ -1
- Riool & Co 14% ▲ +1
- Up to 10 competitorsStarter: 5, Pro and Agency: 10. You choose them and change them whenever you like.
- Share of voice over timeSee, measurement after measurement, how your share compares with your competitors.
- Per question and per AI modelFor which questions is a competitor mentioned and you are not? And by which model?
- Alert when you are overtakenIf a competitor passes you, you automatically get an email.
How does the dashboard work?
You choose the questions (prompts) to follow, such as “best plumber in The Hague” or “emergency plumber Scheveningen”, and the competitors to compare. Every week we measure again automatically, on a fixed day: the weekday on which your subscription started. With Agency we measure twice a week. The dashboard shows your score per week, per model and per question, with the full AI answer.
Questions (prompts)
Write your own questions, or let us fill them in
We measure the questions your customers ask AI. You can write them all yourself, but you do not have to: based on your industry and town, our system automatically suggests questions the way real customers phrase them. You choose which ones to measure.
Questions we measure
Suggest questions- What is the best plumber in The Hague? Your own
- Plumber with emergency service in Scheveningen Your own
- Who can repair my boiler in The Hague? Suggested +
- Reliable plumber with good reviews in The Hague Suggested +
- What does fixing a leak cost in The Hague? Suggested +
- Write your ownType the questions that matter to you, one per line. Including specific questions about your services or neighbourhood.
- Fill in automaticallyOne click gives you suggestions based on your industry and town. Accept, edit or skip them.
- Change them anytimeAdd or remove questions at any time. Starter: 25, Pro: 75, Agency: 250 questions.
Who is GEO tracking for?
Local business owners who want new customers to find them, marketers who need to report on AI visibility, and agencies tracking it for several clients.
Frequently asked questions
How many competitors can I track?
Starter tracks up to 5 competitors, Pro and Agency up to 10. You choose them yourself and can change them at any time. Each measurement shows how often every competitor is mentioned, for which questions and by which AI model, and you get an email when a competitor overtakes you.
Do I have to come up with the questions myself?
No. You can write them yourself, but our system also suggests questions automatically based on your industry and town. You choose which ones to use, and you can change them at any time.
How often do you measure?
Automatically, on a fixed day: the weekday on which your subscription started. Once a week with Starter and Pro, twice a week with Agency (that day and three days later). You do not have to do anything yourself.
Are the answers the same as in the ChatGPT, Gemini, Perplexity and Claude apps?
They are very similar, but the apps also use personal settings, previous conversations and location. That is why we measure with web search enabled and look at the trend across measurements.