Generative Engine Optimization

Why GEO matters now

Customers increasingly ask AI which business to choose. The answer usually contains just a few names. If you are not among them, you lose customers without noticing. GEO makes sure AI finds enough reliable information about you to recommend you.

The AI assistants that matter run on large language models (LLMs). That is why GEO is also called LLM optimisation or LLM SEO. Read more in our article What is an LLM?.

The key GEO factors

• Clear copy on your site: what you do, where and for whom
• Structured data (schema.org LocalBusiness, FAQ, reviews)
• Mentions on the sites AI cites: review platforms, directories, industry overviews
• Consistent business details (name, address, phone) everywhere
• Access for AI crawlers in robots.txt and an llms.txt file
• Content that answers real customer questions

Concrete tips in your dashboard, updated after every measurement

Measuring only pays off when you know what to do next. That is why your dashboard includes an action plan: concrete tasks ordered by impact, based on your latest measurement. Which questions you miss, which competitor does get mentioned, which sites AI cites and what is missing on your website.

1. 1 An action plan that stays put
   Tasks stay until they are done. After every measurement we add new opportunities without reshuffling everything. Each week two tasks are in focus, so you never drown in work.
2. 2 Ready-made solutions
   Every task comes with something to use right away: code for your website with your own business details, FAQs with answers, an llms.txt, a directory description or an email asking for reviews. Copy, paste, done.



3. 3 We check whether it worked
   At the next measurement we automatically check whether a task is really on your website. Then it gets a green tick: verified by HelloGeoLabs.



4. 4 You see what it brings
   Your progress score (0 to 100) and your wins show what your work achieves, such as: “Gemini now mentions you for ‘best plumber in The Hague’”. Every month you get a summary by email.

View the demo dashboard →

Our approach

We start with a measurement: where do you stand and who gets named instead of you? Then we build a prioritised plan with the steps that pay off most. GEO tracking then shows week by week whether the measures work.

GEO and SEO reinforce each other

Many GEO measures also help your Google rankings: better content, structured data and strong mentions. Good SEO, however, does not guarantee AI visibility. That is why we measure both separately.

Frequently asked questions