AI visibility and GEO tracking
Is your business mentioned when customers ask AI?
More and more people ask ChatGPT, Gemini, Perplexity or Claude for advice: about a plumber, an online store, a hospital or a brand. HelloGeoLabs makes sure your organisation shows up in those answers. We measure how often you are mentioned and who gets named instead, and give concrete, tailored advice to change that.
What is the best plumber in The Hague?
Well-reviewed plumbers in The Hague include:
- Loodgieter Centrum – fast response
- Your Business – strong reviews
- Haagse Installatie
Sources: werkspot.nl · google.com/maps · trustoo.nl
Visibility
40%
Avg. position
2.0
Share of voice
27%
AI assistants measured: ChatGPT, Gemini, Perplexity and Claude
- ChatGPT
- Gemini
- Perplexity
- Claude
weekly
automatic measurements for subscribers
report with concrete opportunities after your free check
Trend
More and more people ask AI
In just one year, AI assistants went from novelty to habit. Across six countries, weekly use of generative AI nearly doubled, and the number of people using AI every week to get information more than doubled.
Source: Reuters Institute (University of Oxford), Generative AI and News Report 2025. Survey by YouGov of around 2,000 people per country in Argentina, Denmark, France, Japan, the UK and the US, June–July 2025. View the source ↗
How it works
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01
Create a free account
Enter your business name, website, city and industry. It takes two minutes.
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02
We ask the AI
We put the questions your customers ask to ChatGPT, Gemini, Perplexity and Claude, and check your website for AI signals.
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03
You get a report
A PDF with your visibility score, the competitors AI does mention, and the opportunities with the most impact.
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04
Track your growth
With a subscription we measure again every week, your dashboard shows whether you are rising and you get concrete, tailored tips to improve your visibility.
Who is HelloGeoLabs for?
Our focus is on SMEs, but we also help online stores, public organisations, large brands and agencies to be visible and correctly represented in the answers of AI assistants, with concrete, tailored advice.
What HelloGeoLabs shows you
Visibility score
The share of AI answers that mention you, per model and per question.
Position
Whether you are recommended first or fifth in a list of competitors.
Share of voice
Your share against competitors across all AI answers in your area.
Cited sources
Which websites AI bases its advice on, so you know where you need to be listed.
Website check
Structured data, llms.txt, robots.txt and content: the technical basis for AI visibility.
Concrete actions
No vague advice, but a prioritised list of steps for your business.
What your dashboard looks like
Every week you see how often AI mentions you, in which position, and who gets recommended instead.
See the demo dashboard →- Visibility per week and per AI model
- Per question: whether you are mentioned, and where
- You vs. competitors, plus the sources AI cites
- Action plan with ready-made solutions
Visibility
65%
▲ +12 pt since start
Share of voice
31%
of all brands mentioned
Avg. position
1.8
1 = mentioned first
Progress
58/100
▲ +27 since start
Visibility over time
Per AI model
You vs. competitors
Questions × models
This week
58/100
- LocalBusiness details on your site
- FAQ page with questions and answers
- Listing on a trusted directory
▲ Gemini now mentions you for “Best plumber in The Hague?”
Pricing
Start with a free check. Want to keep tracking your visibility? Choose a plan. With concrete, tailored advice. Cancel monthly.
Free check
Find out where you stand, with a one-off report.
€0One-off
Start free- ✓ 1 website or market 1 website or marketOne website or market is one website in one country and language. If you measure your site in the Netherlands and in Germany, that is two markets.
- ✓ 5 questions (prompts) 5 questions (prompts)The questions we ask AI on behalf of customers, such as “What is the best plumber in The Hague?”. More questions give a more complete picture.
- ✓ One-off measurement One-off measurementWith the free check we ask your questions once to the four AI models.
- ✓ ChatGPT, Gemini, Perplexity, Claude ChatGPT, Gemini, Perplexity, ClaudeWe ask every question to ChatGPT, Gemini, Perplexity and Claude, with web search on, just like a customer does.
- ✓ Comparison with 5 competitors Comparison with 5 competitorsWe show which competitors AI mentions for your questions and how you compare.
- ✓ PDF report with opportunities PDF report with opportunitiesA report with the answers of the AI models, your visibility and your biggest opportunities.
- ✓ 2 follow-up emails with tips 2 follow-up emails with tipsAfter the check we send you two emails with practical tips and a comparison with competitors.
- ✗ Dashboard with trends Dashboard with trendsAll your measurements in one place: trends per AI model, your position, competitors, sources and the answers themselves.
- ✗ Sentiment: how AI talks about you Sentiment: how AI talks about youHow AI talks about you: positive, neutral or negative, with the strengths and weaknesses AI mentions.
- ✗ Ready-made solutions Ready-made solutionsTasks come with ready-made texts or code, such as an FAQ or structured data, that you can use straight away.
- ✗ Check whether improvements work Check whether improvements workOnce you have completed a task, we check in the next measurements whether it has an effect.
- ✗ Alerts for new competitors Alerts for new competitorsIf AI mentions a business you do not follow yet, you see it in your dashboard and can follow it with one click.
- ✗ CSV export and shareable link CSV export and shareable linkDownload all answers as a spreadsheet (CSV), or share your dashboard with a link, without an account and read-only.
- ✗ Reports with your own logo Reports with your own logoYour own logo and name on the PDF reports and shared dashboards, useful when you report to your own clients.
- ✓ Advice in English or Dutch Advice in English or DutchDashboard, reports and advice in Dutch or English. You can measure questions in any language.
Starter
For one business or organisation that wants to know where it stands.
€39/month · excl. VAT
Choose Starter- ✓ 1 website or market 1 website or marketOne website or market is one website in one country and language. If you measure your site in the Netherlands and in Germany, that is two markets.
- ✓ 25 questions (prompts) 25 questions (prompts)The questions we ask AI on behalf of customers, such as “What is the best plumber in The Hague?”. More questions give a more complete picture.
- ✓ Automatic measurement 1× per week Automatic measurement 1× per weekHow often we automatically ask your questions to the four AI models. Weekly is enough to see the real trend.
- ✓ ChatGPT, Gemini, Perplexity, Claude ChatGPT, Gemini, Perplexity, ClaudeWe ask every question to ChatGPT, Gemini, Perplexity and Claude, with web search on, just like a customer does.
- ✓ Track 5 competitors + alerts Track 5 competitors + alertsIn every measurement you see how often AI mentions these competitors next to you (share of voice).
- ✓ PDF report after every measurement PDF report after every measurementAfter every measurement a PDF with the key figures and what changed since the previous measurement.
- ✓ Tailored tips and advice (action plan) Tailored tips and advice (action plan)Every week an action plan with concrete tasks for your website and questions, in order of importance.
- ✓ Dashboard with trends Dashboard with trendsAll your measurements in one place: trends per AI model, your position, competitors, sources and the answers themselves.
- ✓ Sentiment: how AI talks about you Sentiment: how AI talks about youHow AI talks about you: positive, neutral or negative, with the strengths and weaknesses AI mentions.
- ✓ Ready-made solutions Ready-made solutionsTasks come with ready-made texts or code, such as an FAQ or structured data, that you can use straight away.
- ✓ Check whether improvements work Check whether improvements workOnce you have completed a task, we check in the next measurements whether it has an effect.
- ✗ Alerts for new competitors Alerts for new competitorsIf AI mentions a business you do not follow yet, you see it in your dashboard and can follow it with one click.
- ✗ CSV export and shareable link CSV export and shareable linkDownload all answers as a spreadsheet (CSV), or share your dashboard with a link, without an account and read-only.
- ✗ Reports with your own logo Reports with your own logoYour own logo and name on the PDF reports and shared dashboards, useful when you report to your own clients.
- ✓ Advice in English or Dutch Advice in English or DutchDashboard, reports and advice in Dutch or English. You can measure questions in any language.
Pro
For businesses actively working on their AI visibility.
€89/month · excl. VAT
Choose Pro- ✓ 1 website or market 1 website or marketOne website or market is one website in one country and language. If you measure your site in the Netherlands and in Germany, that is two markets.
- ✓ 75 questions (prompts) 75 questions (prompts)The questions we ask AI on behalf of customers, such as “What is the best plumber in The Hague?”. More questions give a more complete picture.
- ✓ Automatic measurement 1× per week Automatic measurement 1× per weekHow often we automatically ask your questions to the four AI models. Weekly is enough to see the real trend.
- ✓ ChatGPT, Gemini, Perplexity, Claude ChatGPT, Gemini, Perplexity, ClaudeWe ask every question to ChatGPT, Gemini, Perplexity and Claude, with web search on, just like a customer does.
- ✓ Track 10 competitors + alerts Track 10 competitors + alertsIn every measurement you see how often AI mentions these competitors next to you (share of voice).
- ✓ PDF report after every measurement PDF report after every measurementAfter every measurement a PDF with the key figures and what changed since the previous measurement.
- ✓ Tailored tips and advice (action plan) Tailored tips and advice (action plan)Every week an action plan with concrete tasks for your website and questions, in order of importance.
- ✓ Dashboard with trends Dashboard with trendsAll your measurements in one place: trends per AI model, your position, competitors, sources and the answers themselves.
- ✓ Sentiment: how AI talks about you Sentiment: how AI talks about youHow AI talks about you: positive, neutral or negative, with the strengths and weaknesses AI mentions.
- ✓ Ready-made solutions Ready-made solutionsTasks come with ready-made texts or code, such as an FAQ or structured data, that you can use straight away.
- ✓ Check whether improvements work Check whether improvements workOnce you have completed a task, we check in the next measurements whether it has an effect.
- ✓ Alerts for new competitors Alerts for new competitorsIf AI mentions a business you do not follow yet, you see it in your dashboard and can follow it with one click.
- ✓ CSV export and shareable link CSV export and shareable linkDownload all answers as a spreadsheet (CSV), or share your dashboard with a link, without an account and read-only.
- ✗ Reports with your own logo Reports with your own logoYour own logo and name on the PDF reports and shared dashboards, useful when you report to your own clients.
- ✓ Advice in English or Dutch Advice in English or DutchDashboard, reports and advice in Dutch or English. You can measure questions in any language.
Agency
For agencies and organisations with several websites or brands.
€249/month · excl. VAT
Choose Agency- ✓ 5 websites or markets 5 websites or marketsOne website or market is one website in one country and language. If you measure your site in the Netherlands and in Germany, that is two markets.
- ✓ 250 questions, freely shared 250 questions, freely sharedThe questions we ask AI on behalf of customers. You divide them freely across all your websites and markets.
- ✓ Automatic measurement 2× per week Automatic measurement 2× per weekHow often we automatically ask your questions to the four AI models. Weekly is enough to see the real trend.
- ✓ ChatGPT, Gemini, Perplexity, Claude ChatGPT, Gemini, Perplexity, ClaudeWe ask every question to ChatGPT, Gemini, Perplexity and Claude, with web search on, just like a customer does.
- ✓ Track 10 competitors + alerts Track 10 competitors + alertsIn every measurement you see how often AI mentions these competitors next to you (share of voice).
- ✓ PDF report after every measurement PDF report after every measurementAfter every measurement a PDF with the key figures and what changed since the previous measurement.
- ✓ Tailored tips and advice (action plan) Tailored tips and advice (action plan)Every week an action plan with concrete tasks for your website and questions, in order of importance.
- ✓ Dashboard with trends Dashboard with trendsAll your measurements in one place: trends per AI model, your position, competitors, sources and the answers themselves.
- ✓ Sentiment: how AI talks about you Sentiment: how AI talks about youHow AI talks about you: positive, neutral or negative, with the strengths and weaknesses AI mentions.
- ✓ Ready-made solutions Ready-made solutionsTasks come with ready-made texts or code, such as an FAQ or structured data, that you can use straight away.
- ✓ Check whether improvements work Check whether improvements workOnce you have completed a task, we check in the next measurements whether it has an effect.
- ✓ Alerts for new competitors Alerts for new competitorsIf AI mentions a business you do not follow yet, you see it in your dashboard and can follow it with one click.
- ✓ CSV export and shareable link CSV export and shareable linkDownload all answers as a spreadsheet (CSV), or share your dashboard with a link, without an account and read-only.
- ✓ Reports with your own logo Reports with your own logoYour own logo and name on the PDF reports and shared dashboards, useful when you report to your own clients.
- ✓ Advice in English or Dutch Advice in English or DutchDashboard, reports and advice in Dutch or English. You can measure questions in any language.
Frequently asked questions
What is GEO?
GEO stands for Generative Engine Optimization: improving your online presence so AI assistants like ChatGPT, Gemini, Perplexity and Claude mention and recommend your business. It is the successor to classic SEO in a world where people ask AI.
How is GEO different from SEO?
With SEO you want to rank high in Google's results. With GEO you want to be named in the answer an AI assistant gives. That answer is often one short list of three to five businesses; if you are not on it, you do not exist for that customer.
Is the AI check really free?
Yes. Create a free account and request one intake check. You receive a PDF report with your score and opportunities. No strings attached.
How do you measure what AI says about my business?
We ask realistic customer questions through the official APIs of OpenAI, Google, Perplexity and Anthropic, with web search enabled. We then analyse whether and where you are mentioned and which sources are cited.
Can I cancel my subscription?
Yes, monthly, from your account. You keep access until the end of the paid period.
Curious what AI says about your business?
Request the free check and receive your report within 1 day.
Create a free account