A 30-day plan to improve your AI visibility

In 30 days you can make real progress on the foundations of your AI visibility. In week 1 you measure where you stand, in week 2 you improve your own website, in week 3 you work on sources beyond your site and in week 4 you measure again. Do not expect a final result after one month, but you will have a solid base and a clear view of what works.

Before you start

Block a few hours in your calendar each week. Keep a simple document where you note what you did each day. That makes it easier later to see which step had an effect. Throughout this plan we follow one example: a beauty salon in Delft.

Week 1: measure and research

This week is about knowing where you stand.

• Days 1 and 2: write down 10 to 20 questions customers might ask AI. For example "good beauty salon in Delft" or "where can I get a facial for sensitive skin in Delft?". You will find tips in which questions customers ask AI.
• Day 3: ask those questions in ChatGPT, Gemini, Perplexity and Claude. Note whether you are mentioned and who is mentioned instead.
• Day 4: look at the sources the assistants refer to. Perplexity almost always shows them. These are the sites where you want to appear too.
• Day 5: check whether AI gives correct information about you: address, opening hours, services and prices.

At the end of the week, pick three to five competitors that come up often. You will track them over the coming weeks.

Week 2: your own website

Now you make sure your website gives clear answers.

• Day 8: check your robots.txt. Are you accidentally blocking AI crawlers such as GPTBot, OAI-SearchBot, PerplexityBot or ClaudeBot? Also ask your hosting provider whether a firewall is turning bots away.
• Days 9 and 10: rewrite your main service pages. Open each page with a short, direct answer: what you do, for whom and where.
• Day 11: create or improve an FAQ page that answers the questions from week 1. Read an FAQ page AI likes to cite.
• Day 12: add structured data using schema.org, for example LocalBusiness. Make sure your name, address and phone number are identical everywhere.

For more ideas, see 7 website changes to get mentioned by AI more often.

Week 3: sources beyond your website

AI assistants do not only look at your site. They also pay attention to what others write about you.

• Day 15: fully update your Google Business Profile: categories, services, photos and opening hours.
• Day 16: ask happy customers for a review. Do it personally and without offering a reward. Reply to existing reviews too.
• Day 17: check your listings in industry directories and local overviews. Fix outdated addresses or phone numbers.
• Days 18 and 19: find one opportunity for a mention in a source AI trusts. Think of a story tip for the local paper, a guest post for a trade association or a partnership with another local business.

Week 4: measure again and plan

• Days 22 and 23: ask the same questions as in week 1, in the same assistants. Compare the results with your first measurement.
• Day 24: check whether incorrect information from week 1 has been fixed.
• Days 25 and 26: write down what you did and what you saw. Be careful with conclusions: AI answers vary from one try to the next.
• Days 29 and 30: make a plan for next month. Pick what is still missing and keep going with reviews and mentions.

After the 30 days

Much of the effect comes later. Pages need to be read again, and outside signals build up slowly. So keep measuring. You can do it by hand, but it takes time every week. With GEO tracking it happens automatically: your questions are measured on a schedule, your competitors are tracked and you get a PDF report by email after every run. Check the pricing to see which plan suits you.