GEO basics
What GEO is, how AI assistants work and how to get started with AI visibility.
GEO basics · 14 October 2026
What is an LLM (Large Language Model)? A guide for businesses
ChatGPT, Gemini, Perplexity and Claude run on LLMs: large language models. How an LLM works, how it picks which businesses to mention and how to respond.
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GEO basics · 14 October 2026
GEO vs SEO: what is the difference and do you need both?
GEO vs SEO: SEO helps you rank in Google, GEO helps AI assistants mention you. Learn how they differ, where they overlap and where to start for your business.
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GEO basics · 2 October 2026
Why does AI give a different answer every time?
Why does AI give a different answer to the same question each time? Learn which factors play a role and why you should measure AI visibility across questions and weeks.
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GEO basics · 24 September 2026
How long does GEO take to show results?
How long does GEO take to work? An honest answer: what you can expect week by week and month by month, and why live search moves faster than an AI model's training data.
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GEO basics · 22 September 2026
What is GEO (Generative Engine Optimization) and why does it matter for local businesses?
More and more customers ask ChatGPT, Gemini, Perplexity or Claude to recommend a business. GEO makes sure you are in that answer. Here is what it is and how it differs from SEO.
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GEO basics · 17 September 2026
A 30-day plan to improve your AI visibility
This 30-day plan helps you improve your AI visibility step by step. Concrete tasks for each week: measure, improve your website, build outside sources and measure again.
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GEO basics · 23 June 2026
AI agents that search for customers: what does agentic search mean for your website?
AI agents increasingly search, compare and book on behalf of customers. What is agentic search and how do you prepare your website for visitors that are not human?
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GEO basics · 5 June 2026
Content calendar for GEO: what to publish and when
A content calendar for GEO helps you get mentioned by AI more often, step by step. Includes an example plan per month and per quarter you can use straight away.
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GEO basics · 19 May 2026
GEO glossary: 38 AI visibility terms explained
From agentic search to zero-click: the key terms in GEO and AI visibility, in alphabetical order and explained in plain English.
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GEO basics · 1 May 2026
Zero-click search and AI: what does it mean for your visitors?
More and more people get their answer without clicking through to a website. What zero-click search is, what it means for your visitors and why being mentioned matters more.
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