Reputation & mentions
Reviews, mentions on other sites and correct business details: the sources AI relies on.
Reputation & mentions · 24 October 2026
AI confuses your business with another: causes and solutions
Does ChatGPT give the address of another business, or does AI “correct” your name? Why AI mixes up businesses with similar names, how to check it and what you can do about it.
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Reputation & mentions · 4 October 2026
Wikipedia and Wikidata: do they shape AI answers about your business?
Do Wikipedia and Wikidata affect what AI says about your business? An honest answer: when they matter, why most small firms should skip them and what to do instead.
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Reputation & mentions · 3 October 2026
Reddit, forums and social media: do they count for AI recommendations?
Do Reddit, forums and social media count for AI recommendations? Learn how AI uses these conversations and how to take part honestly, without spam or fake accounts.
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Reputation & mentions · 30 September 2026
Local press and PR: get mentioned in sources AI trusts
Local press and PR help AI recognise and recommend your business. Here is how to get real news into regional media, trade titles and lists that AI often reads.
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Reputation & mentions · 15 September 2026
Why reviews weigh so heavily in AI recommendations (and how to get more)
AI assistants do not just read your rating, but also what customers write. Here is how to get more and better reviews, in the places AI looks.
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Reputation & mentions · 8 September 2026
Your Google Business Profile: the foundation for visibility in AI answers
Your Google Business Profile is an important source about local businesses for many AI assistants. Get the most out of it with this checklist.
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Reputation & mentions · 11 August 2026
Mentions on other sites: how to get into the sources AI cites
AI assistants trust what others say about you more than your own website. Here is how to find the sources that count and get into them.
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Reputation & mentions · 28 July 2026
AI gives wrong information about your business. Now what?
An old address, wrong opening hours or a service you do not offer: AI assistants sometimes get it wrong. Here is how to trace the source and correct it.
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Reputation & mentions · 14 July 2026
Sentiment in AI: how does AI talk about your brand?
Being mentioned is one thing, but what does AI actually say about you? What sentiment in AI answers is, how to check the tone and the pros and cons yourself and how to improve the picture.
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Reputation & mentions · 2 June 2026
E-E-A-T and AI: how to show experience and trust
E-E-A-T stands for experience, expertise, authoritativeness and trust. Why these signals also shape whether AI assistants mention you, and how to strengthen them.
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Reputation & mentions · 29 May 2026
Entities: how AI understands who you are
AI does not see your business as loose words but as an entity: a recognisable ‘thing’ with properties. How to help AI recognise you and connect the dots.
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Reputation & mentions · 26 May 2026
Consistent business details online: a NAP checklist for AI
Name, address and phone number the same everywhere: that is NAP consistency. Why AI assistants care and a checklist to get your directory listings in order.
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