Measuring & prompts
How to measure whether and how AI mentions you, choose the right questions and track competitors.
Measuring & prompts · 13 October 2026
How to measure whether AI mentions your business (and why checking once is not enough)
Quickly asking ChatGPT yourself gives a distorted picture. These are the four numbers that do matter: visibility, position, share of voice and sources.
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Measuring & prompts · 10 October 2026
Which questions do customers ask AI? How to choose the right prompts
Which questions do your customers ask ChatGPT and other AI? Here is how to choose the prompts you measure, from customer calls to search terms, in five practical steps.
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Measuring & prompts · 9 October 2026
Share of voice in AI: what it is and how to calculate it
Share of voice in AI shows how often AI mentions you compared with your competitors. Here is how to calculate it, with an example and how it differs from visibility.
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Measuring & prompts · 4 August 2026
Why does AI mention your competitor and not you? 6 common causes
You have been in business for years, have happy customers, and still ChatGPT only names the competitor. These are the six causes we see most often, with the fix.
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Measuring & prompts · 24 July 2026
What is an AI visibility score? How to read it and what counts as “good”
An AI visibility score shows how often ChatGPT, Gemini, Perplexity and Claude mention you for your customers’ questions. How it is calculated, how to read it and how to decide what a good score is.
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Measuring & prompts · 21 July 2026
Citations in AI answers: being mentioned or being cited?
AI assistants mention businesses and cite sources. Those are not the same thing. What citations and citation share are, the difference between onsite and offsite sources and how to appear as a source more often.
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Measuring & prompts · 17 July 2026
Tracking brand mentions in AI: how to keep track of whether AI mentions you
Do ChatGPT, Gemini, Perplexity and Claude mention your business? How to track brand mentions in AI, manually or with a tool, how often to measure and what to look for.
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Measuring & prompts · 19 June 2026
Prompt volumes: how often is a question asked to AI?
Google has search volumes, ChatGPT and Gemini do not really have them yet. Why prompt volumes are hard to measure and how to still choose the right questions to track.
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Measuring & prompts · 16 June 2026
Prompts with personas: phrasing questions per target group
A student, a family and a business customer ask AI different questions and get different answers. How to create personas and write prompts per target group.
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Measuring & prompts · 15 May 2026
Choosing a GEO tool: what to look for
An AI visibility tool measures whether ChatGPT, Gemini, Perplexity and Claude mention you. These criteria help you choose: models, real questions, frequency, competitors, citations, advice and price.
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Measuring & prompts · 12 May 2026
Tracking competitors in AI: see who ChatGPT and Gemini recommend
Which competitors does AI mention when customers ask for advice? How to track competitors in ChatGPT, Gemini, Perplexity and Claude, spot new players and learn from their approach.
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Measuring & prompts · 8 May 2026
GEO KPIs: which numbers should you report on AI visibility?
Which KPIs do you use for GEO and how do you report them to management or clients? The key numbers, how often to share them and an example report structure.
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Measuring & prompts · 5 May 2026
Measuring AI traffic in Google Analytics 4: see visitors from ChatGPT
How many visitors reach your website via ChatGPT, Perplexity or Gemini? How to use the new AI Assistants channel in Google Analytics 4, create your own channel for all AI traffic, and what the limits are.
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