Website & technical
What to do on your own website so AI understands and cites you: content, structure, robots.txt and more.
Website & technical · 31 October 2026
Prices on your website: why AI then recommends you more often
Customers increasingly ask AI what something costs. Why prices or price indications on your website help with AI recommendations, and how to show them clearly, even if you work with quotes.
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Website & technical · 17 October 2026
IndexNow and Bing: how to get found faster, by AI too
Bing matters more for AI than many people think. What IndexNow is, how to set it up and how to use Bing Webmaster Tools to get new pages found faster.
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Website & technical · 11 October 2026
Allow AI crawlers in robots.txt: GPTBot, ClaudeBot and more
Which AI crawlers should you allow in robots.txt? A clear guide to GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot and Google-Extended, with an example file.
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Website & technical · 8 October 2026
Writing content AI cites: 8 practical writing rules
Writing content AI cites starts with clear answers. These 8 writing rules help you create pages that ChatGPT, Gemini and Perplexity can easily understand and quote.
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Website & technical · 7 October 2026
Your about page: how to build trust with customers and AI
A strong about page builds trust with customers and AI. Learn how to show experience, expertise and trustworthiness (E-E-A-T) with concrete facts instead of fine words.
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Website & technical · 6 October 2026
Service area pages per town: how to do them right
Service area pages per town help customers and AI see where you work. Here is how to build them properly, with unique content for each town and no duplicate content.
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Website & technical · 6 October 2026
7 things you can do on your website today to get mentioned by AI more often
A practical checklist: from structured data and an FAQ page to opening your site to AI crawlers. Most points take an afternoon.
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Website & technical · 27 September 2026
Multilingual website and AI: get found in English too
A multilingual website helps AI recommend your business in English as well. Learn how to set it up with separate URLs, hreflang, proper translations and English prompts.
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Website & technical · 1 September 2026
llms.txt: what is it and how do you make one for your business?
An llms.txt is a short text file that tells AI models who you are and where your key information is, in one go. With an example you can copy.
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Website & technical · 25 August 2026
Structured data for local businesses: a practical example
With a small piece of schema.org code you tell search engines and AI exactly who you are, where you are and what you do. Including an example to copy.
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Website & technical · 18 August 2026
How to write an FAQ page that AI assistants like to cite
People ask AI questions, so give answers. With this approach you write an FAQ page that helps customers and makes it more likely AI mentions you.
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Website & technical · 12 June 2026
Content gap analysis for AI: which topics are you missing?
Does AI mention your competitor but not you? Often the cause is a content gap: a question you have no good answer to. How to find and close those gaps, step by step.
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Website & technical · 9 June 2026
Listicles and comparisons: why AI cites them so often
For questions like “best X in Y” or “X or Y?”, AI often cites listicles and comparison pages. How to get included and how to make an honest, useful one yourself.
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Website & technical · 22 May 2026
AI crawlers in your server logs: how to see whether AI visits your website
GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot: AI crawlers leave traces in your server logs. How to recognise them, check your log files and read what it means.
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