Cases · MetaalBewerking.nl
MetaalBewerking.nl: +8% sales in 8 weeks by being found more often in AI
More and more buyers ask ChatGPT or Perplexity where to buy tools. MetaalBewerking.nl wanted to know whether they were mentioned there, and what they could do to be mentioned more often.
3 weeks
until noticeably more traffic from AI assistants
+8%
sales after 8 weeks (index 100 → 108, measured in Google Analytics)
1.2
average position when AI mentions the business
3 countries
the Netherlands, Belgium and Germany
About MetaalBewerking.nl
MetaalBewerking.nl is an online store from the Netherlands for metalworking tools and consumables: from drilling, milling and threading to sawing, grinding, sanding, deburring and polishing. Everything is sold online, from stock and shipped quickly.
Most revenue comes from business sales (B2B). Customers include machine builders, offshore companies, universities, hospitals and contractors, alongside professionals and private buyers. The company is active in the Netherlands, Belgium and Germany.
- Industry
- Metalworking tools
- Sales
- Online store, mainly B2B
- Customers
- Machine builders, offshore, universities, hospitals, contractors, etc.
- Markets
- Netherlands, Belgium, Germany
The starting point
New customers mainly came through word of mouth, online ads and Google’s organic search results. How the business performed in AI assistants was unknown: are we mentioned when a buyer asks where to buy twist drills or grinding discs? And if not, who is?
Because sales figures are commercially sensitive, this case does not mention revenue. We use an index: sales at the start are 100. The sales figures were measured in Google Analytics.
What we did together
Measuring what AI says
Every week HelloGeoLabs asks ChatGPT, Gemini, Perplexity and Claude the questions buyers really ask. This showed for which questions MetaalBewerking.nl was and was not mentioned, and which competitors were.
Building tips into the website
Concrete tips from the HelloGeoLabs action plan were built into the technical side of the website, so AI assistants better understand what is sold, to whom and where.
Listings on sources AI uses
The dashboard showed which kinds of websites AI uses as sources, such as B2B platforms and industry sites. MetaalBewerking.nl therefore registered on platforms such as Europages, a European B2B platform for suppliers.
Insight into customer questions
The questions and answers in the dashboard gave more insight into how customers search: which products, which applications and which words they use. This helped with the texts and range on the site.
Examples of questions we measure
The dashboard
This is how MetaalBewerking.nl sees the results: a measurement every week, with key figures, the position in the answers and the change since the previous measurement.
MetaalBewerking.nl
Visibility
30%
of AI answers mention the business
Share of voice
38%
of all brands mentioned
Avg. position
1.2
1 = mentioned first
Progress
41/100
score on the action plan
Questions × AI models
Sources and listings
- europagesB2B platform
- metaalbewerking.nlOwn website
- industry sites and comparisonsArticles
Key figures from the measurement of 13 October 2026. The table and sources illustrate how the dashboard works.
The result
-
After 3 weeks
Noticeably more visitors arriving on the website through AI assistants, such as ChatGPT and Perplexity.
-
After 8 weeks
Noticeably more sales: +8% compared with the start (index 100 → 108), measured in Google Analytics.
Sales, indexed (start = 100)
The results were measured by MetaalBewerking.nl itself and indexed because they are commercially sensitive. Other factors, such as season and marketing, may also play a role. Results vary per business.
Curious how AI talks about your business?
Start with the free AI check: we ask ChatGPT, Gemini, Perplexity and Claude five customer questions.